Print has a way of engaging the senses that no other form of marketing has. Far from being old fashioned, print has evolved to the point that today it’s possible to take print and combine it with the best attributes of digital.
The result is programmatic print which allows brands to fuel a deeper connection with the target audience, get higher response rates, increased sales and brand loyalty.
And being combined with digital, brand marketers can use programmatic print to produce clear performance metrics for their print marketing to prove the return on investment of the campaign.
To demonstrate the power of programmatic print, Canon teamed up with The Drum, a global media platform and biggest marketing website in Europe, to launch the ‘Class of 2021’, a digital ‘degree show’. This collaboration was designed to overcome the challenges set by the pandemic and give the global creative community access to up-and coming talent in creative arts and design via a virtual exhibition.