Insights

Stay ahead of the curve with the latest business insights, Canon case studies and more


Bringing dynamic one-to-one marketing to life CASE STUDIES

Bringing dynamic one-to-one marketing to life

Eversfrank and SDM explain how they use the right mix of data, print and online communications to help their customers to reach their target audiences.

06 Nov 2019
Digital book printing on demand case study CASE STUDIES

Digital book printing on demand case study

Book printer Grafica Veneta reduced print times and warehousing costs and are impressed with speed and offset-like quality.

01 Nov 2019
Livonia Print employees CASE STUDIES

Book specialist makes digital vision reality with Canon

Livonia Print explains how they took advantage of digital inkjet opportunities for shorter runs to grow their business.

01 Nov 2019
Man looking at a printed document ARTICLES

FIVE WAYS PRINT CAN ENHANCE MARKETING CAMPAIGNS

Is print the missing ingredient in your marketing mix? Here are five ways print marketing adds value.

06 Nov 2019
A woman talks at a meeting with five other colleagues around a desk Articles

Standardise or be colonised

Common digital standards and open collaboration: the key to thriving in a rapidly evolving publishing industry.

18 Sep 2019
Philippe Baecke presenting at Future Promotional Forum 2018 ARTICLES

The role of Big Data in printed direct mail

At Canon's Future Promotional Forum 2018, Philippe Baecke discussed why GDPR may be a blessing in disguise for marketers. Find out how you can use big data in your printed direct mail.

30 Aug 2019
Speed book Articles

Speed campaign

A digitally printed success story.

29 Aug 2019
Man pays by card in coffee shop ARTICLE

Transforming customer experience with CCM

Read Canon's guide to discover how CCM can help your businesses deliver market-leading CX

14 Aug 2019
Close up of lightbulb ARTICLE

10 CMO questions on digital transformation

Canon answers the questions every CMO is asking about digital transformation

14 Aug 2019
Scaffolding against a grey sky ARTICLE

The evolution of digital marketing

Find out how marketing has been transformed by digital and how to harness the next wave

14 Aug 2019
Coloured postit notes on a whiteboard ARTICLE

Turning Customer Data into Growth

Is data really 'the new oil'? Discover how it can boost CX, drive business growth and lower costs

14 Aug 2019
Men balance produce on weighing scales in a market Article

How is regulation impacting CX?

The GDPR has changed traditional marketing, but discover how it’s delivering surprising benefits

14 Aug 2019
Couple looking at post and iPad ARTICLES

The new opportunity in transactional marketing

Rising customer acquisition costs, digital overload, growing demand for personalisation and customer focus shift have all coincided to create a ‘perfect storm’ in which transactional marketing offers an ideal solution. Find out more about the transactional opportunity.

09 Aug 2019
The automation dilemma ARTICLES

The automation dilemma

Why are so few Print Service Providers (PSPs) automated?

08 Jul 2019
Girl reading book on train ARTICLES

Manage inventory with book lifecycle management

Think Books Business Model Guide #1: Book Lifecycle Management. Find out about the exciting opportunities digital print presents for book printers.

22 Jul 2019
Personalised Elemental direct mail ARTICLES

Personalised Elemental direct mail

Printed direct mail has an increasingly positive emotional impact on consumers - and now it can be integrated with digital campaigns. Here's how to do it well.

22 Jul 2019
Girl unpacking books from box ARTICLES

How print-on-demand could transform your business

Think Books Business Model Guides #2: On-Demand. Find out about the exciting opportunities that on-demand printing presents for book printers.

22 Jul 2019
Girl sat on stool reading book ARTICLES

How to seize the short-run opportunity

Think Books Business Model Guides #3: Short-Run. Discover the exciting opportunities short-run printing presents for your business.

22 Jul 2019
Fuel emotion with Print direct mail on desk ARTICLES

How to prove print’s ROI in the marketing mix

Discover how you can use digital technologies to measure the impact of your print campaigns and provide insight on how to fine tune them.

22 Jul 2019
Elemental water image Article

Rain or shine: Grow your business with Water Resistant Media

Create waterproof outdoor graphics without lamination

04 Jun 2019

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