Canon Ascent Programme

Introducing the Canon Ascent Programme

A business development initiative designed to support our customers' success now and in the future. Open to all Canon's Professional Print customers, the programme is tailored to your goals and ambitions and aims to inspire activity with insights, workshops, mentoring and community knowledge sharing. Delivered by leading external experts and Canon specialists it offers support across business functions including sales and marketing, providing valuable perspectives on a wide range of trends and topics. The Canon Ascent Programme offers a blended approach of remote collaboration and face to face engagement to support your needs.

Jacky has 30 years of marketing experience working mostly in the print industry, developing marketing strategies, plans and tactics to support clients' business plans.

Jo has invaluable experience within the print industry, focussing on sales, management, behavioural training and team work.

Marian has a wealth of experience in business planning with ‘purpose’, with specialist expertise across a variety of topics including, graphic design, workflow, innovation and digital printing business strategy.

Richard’s core expertise lies across the marketing mix with a focus on customer insight, marketing planning, marketing communications and the importance of brand.

Ole-Bengt has extensive expertise across business innovation including, sales leadership, processes, business growth and management support.

Introduction to the types of insights available

In order to support your business growth we have worked with the independent experts to bring you their insight, hints and tips on a range of topics, including Marketing and Business Development

2020 Insight Report – Creating Customer Value

The latest Insight Report contains valuable market research to assist your customers and prospects in discovering the true value of print. Find out what insights you can use to keep the conversation flowing.

5 Conversation Starters to Reignite Customer Conversations in a Post-COVID World

Conversation starters to support you in initial Post-COVID discussions, helping you to re-engage with your customers and giving you valuable insights that will shape what you can offer them.

Discover the benefits of LinkedIn for promoting your business and communicating with your customers through some simple tips on how to get started

Discover the benefits of Facebook for promoting your business and communicating with your customers through some simple tips on how to get started

Discover how to identify your most valuable prospects

Understand the role social media can play for your business and how the use of different platforms can support your marketing

Discover the benefits of Marketing Automation

Automate, streamline and measure marketing activities

Get ahead with your unique selling point

Identify your USP in 10 simple steps and develop your corresponding marketing messages.

How to Develop a Tactical Marketing Plan

An introduction to the world of marketing strategy, looking at how to start planning and delivering co-ordinated and effective marketing to deliver results.