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Canon Ascent Programme

Business development support for Canon customers to help uncover new opportunities and challenge the status quo of your business now and in the future

Introducing the Canon Ascent Programme

A business development initiative designed to support our customers' success now and in the future. Open to all Canon's Professional Print customers, the programme is tailored to your goals and ambitions and aims to inspire activity with insights, workshops, mentoring and community knowledge sharing. Delivered by leading external experts and Canon specialists it offers support across business functions including sales and marketing, providing valuable perspectives on a wide range of trends and topics. The Canon Ascent Programme offers a blended approach of remote collaboration and face to face engagement to support your needs.

Meet our Mentors

Mentoring support available within the Canon Ascent Programme gives you access to an industry specialist when you need them over a flexible schedule - from one-off and ad hoc sessions to regular meetings, either in person or remotely, to suit your circumstances.

Jacky has 30 years of marketing experience working mostly in the print industry, developing marketing strategies, plans and tactics to support clients' business plans.

Jo has invaluable experience within the print industry, focussing on sales, management, behavioural training and team work.

Marian has a wealth of experience in business planning with ‘purpose’, with specialist expertise across a variety of topics including, graphic design, workflow, innovation and digital printing business strategy.

Richard’s core expertise lies across the marketing mix with a focus on customer insight, marketing planning, marketing communications and the importance of brand.

Ole-Bengt has extensive expertise across business innovation including, sales leadership, processes, business growth and management support.

Introduction to the types of insights available

In order to support your business growth we have worked with the independent experts to bring you their insight, hints and tips on a range of topics, including Marketing and Business Development

2020 Insight Report – Creating Customer Value

The latest Insight Report contains valuable market research to assist your customers and prospects in discovering the true value of print. Find out what insights you can use to keep the conversation flowing.

Discover the benefits of LinkedIn for promoting your business and communicating with your customers through some simple tips on how to get started

Discover the benefits of Facebook for promoting your business and communicating with your customers through some simple tips on how to get started

Discover how to identify your most valuable prospects

Understand the role social media can play for your business and how the use of different platforms can support your marketing

Discover the benefits of Marketing Automation

Automate, streamline and measure marketing activities

Get ahead with your unique selling point

Identify your USP in 10 simple steps and develop your corresponding marketing messages.

How to Develop a Tactical Marketing Plan

An introduction to the world of marketing strategy, looking at how to start planning and delivering co-ordinated and effective marketing to deliver results.

Black and white image of faces with one image in colour

Identify the best growth strategy for your business and how to be innovative whilst managing any associated risks effectively

How to be a better listener for business success

Learn how to have meaningful conversations with your customers by examining how to truly listen

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stay on top

The Ultimate Guide to Using Twitter for Business

An introduction to creating and managing a Twitter account for business use

A simple guide covering 10 points to consider when determining the right level of marketing expenditure for your business.

How to target marketing spend at the right audience

Simple tips and rules to follow helping you to close that deal and be more successful in your negotiations with customers and suppliers

How to win new businesses with your current customer base but also through brand new customer acquisition.

How to apply marketing tactics to promote your business

Discover how to develop new proactive approaches in order to increase the retention of your customer base.

Learn how to address common objections encountered during the sales process and even how to use them to your advantage

Be Consultative

Have the right conversation, every time.

The importance of planning your customer conversations, and utilising effective, proven techniques to ensure you gain a thorough picture of each client's situation.

Are you really listening? Or are you waiting for your turn to talk?

How to recognise the 'learnt' techniques that prevent active listening and a strategy designed to help you change your behaviour.

Key ways to help you move the perception of print from a commodity purchase to a key element of your customers' marketing campaigns.

Be Knowledgeable

When a customer requests a quote, there may be more to it than you think. Delve deeper to discover how you can help them to succeed whilst maximising the sales value.

Ten Ways to Improve your Business and Personal Performance

Ideas to enable continual improvement, from a professional and personal viewpoint, and to not let daily tasks impede learning and development.

Exploring how clients buy in today's "always on" world, how PSPs can align with the customer buying process, and the value of customer profiling to achieve this.

Be Different

Avoid falling into the same old traps when trying to find new business. Ways to review your client and prospect base and build a sales strategy to revitalise your results.

Risk comes from not knowing what you’re doing

Introducing how effective risk analysis and scenario planning models can fit into your business plan and help determine "where next?" for your business.

Be Accountable

With data analytics becoming increasingly important, how can PSPs help, understand and win a greater share of the marketer's budget?

Discover how the latest print innovations complement the digital channels, deliver insight and critically improve the marketer's much needed "Return on Investment"

Understand how customer lifetime value helps you channel your marketing effectively and target customers that maximise your profitability.

Be Creative

Crystal-clear communication avoids confusion, highlights your creative approach and helps cement your position as a trusted partner.

Ways to inspire using your expertise and experience

It has never been more important to substantiate your skills and experience and these “showing vs telling” tactics outline how PSPs can inspire and educate their customers.

Be Proactive

Exploring the importance of a smooth journey from prospect to client, outlining some useful and practical tips to help the PSP make it a reality.

Why customer relationship management is so important

What is really meant by "customer relationship management" and how to build systems and processes that help both you and your customers.

Practical and easily achievable ideas to help you better understand your customers and, as a result, satisfy their needs.

Be Digital

How personalisation achieves greater results and ROI

How sophisticated and data-driven personalisation spurs interest, initiates responses and nudges a customer along the journey to sales.

How digital applications add value to the client

PSPs now have a wealth of technology to help them reduce costs, minimise errors, improve turnaround times and deliver campaign measurability and ROI to customers.

Be Agile

The importance of automation for the PSP of the future and how and where it can come into play most effectively in your business.

These webinar sessions have been led by industry experts to provide practical advice and support on the latest concepts, ideas and practices in the print industry