Photo, video and software solutions to enhance your products

Create cost-effective and high-quality content to bring your product to life and drive your brands forward.

Make your brands shine with Canon cameras and software

Canon is not just a world leader in photo and video products, but an innovator in software too. When these technologies are combined, they have the power to bring your product closer to your customer.


    Software with real intelligence

    Canon has developed software that seamlessly integrates into your existing applications and workflow, allowing you to create and capture images that can be used right across your product portfolio.


    Proven quality, professional results

    Canon photo and video cameras are highly capable tools designed to capture colour, detail and texture with unrivalled quality, giving your products real appeal and bringing them to life for your customers.



Develop your power to deliver

Canon’s Software Development Kit (SDK) offers a suite of functions that you can access alongside connected cameras. By linking a camera to a PC or Smartphone your developers can control the picture taking process.

Canon Camera

Camera control

Operate the camera remotely with speed and precision maintaining full control of exposure and focus.

Canon Camera

Managing content and production

Download images, check and change camera settings and shoot remotely from Mac, PC or Smartphone.


Using the R-system for e-commerce photography with Argos Sainsbury’s

Watch how Argos use a Canon equipped in-house studio to create a quick and efficient workflow across simultaneous photoshoots.

Related products

Discover more about Canon professional photo and video products that offer you complete control plus unrivalled quality.

  • Canon Camera


    Take a closer look at your subject...
  • Stay one step ahead with Canon

    Canon commerce photo and videography solutions offer fast, cost-effective production of high-quality content to reach your consumers in a timely, efficient and consistent manner - maximising productivity, profitability and market share.



      Because every business is different, we take time to listen, understand and work out the best ways of maximising your unique workflow needs.



      Now that we know the nature of your business and your brand requirements, we offer a documented development kit which specifies the functionality of the software for developers on how to make it work with their application.



      With the key elements in place, we tailor a package that truly suits your needs, choosing for you a camera and lens package that meets all your requirements.


    Our photo and video camera systems are engineered to deliver stunning results, with up to 45 Megapixel stills, 20 frames-per-second or exceptional 8K movies brimming with detail. Our range of Canon cameras offer remarkable results; from the moment you press the button, you can be quick to market with a multi-channel strategy, enjoying efficient distribution with minimal post-production.

    Image Quality

    Canon makes its own imaging sensors - pioneering high resolution stills and video capture and with it the stunning colour accuracy and sharpness so admired from its legendary lenses. Good quality images will help you to stand out from the competition, providing a better customer experience. Their autofocus and white-balance capabilities offer super accurate results and will accentuate all the details and textures your products deserve, helping you to decrease your return rate


    Set up, compose, shoot. Again and again. With Canon technology you can be assured of stunning results time after time to allow your products to look consistent and true to life. Artworking and retouching is minimal and creative control is yours for the taking.


    Our cameras work quickly and efficiently with super-fast processors and lightning quick autofocus so you can keep the products coming while our cameras carry on shooting. The end result being, of course, that more of your brand gets to market faster than ever.

    Workflow Management

    Our software solutions and cameras are made to integrate into your workflow and are fully customisable and adaptable to keep pace with your business as it grows and evolves. From file to online, with an Adobe RGB colour profile, means you can review your images quickly while shooting, saving time in post-production and enabling your images to be live to the world.

    A commerce system for you

    No matter what business you’re in, Canon has a commerce solution for you. Our experts will tailor a package that meets every one of your requirements. Just take a look at the areas we have worked in already

    • RETAIL

      Products and accessories

      Maximise your workflow and enjoy fast, accurate photography and video of your products for web and catalogue.


      Clothes and apparel

      Capture every detail with accurate colour and bring your brands to life and into the minds of your customers.

    • STUDIO

      Portraits and more

      With super-consistent exposure and lighting, simply ask your customers to sit, pose and press the button.

    • MUSEUM

      Archiving with efficiency

      When your inventory demands ultimate detail and accuracy, be confident that Canon cameras, lenses and software can produce the perfect system for your visual catalogue.

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