In response to diverse customer needs, greater demands for shorter print runs and the increase in online ordering (accelerated by the pandemic), many commercial printers are looking for ways to become more flexible.
Inkjet development has reached a level of maturity that allows commercial printers to achieve high productivity, cost-efficiency and return on investment without having to compromise on quality, which is now on a par with offset and digital electrophotography.
Offset printers are able to transition their work or large parts of their work to a more adaptable, effective and efficient digital print production with the capability to grow into new added value services in the future.
Commercial printers who have invested in inkjet are seeing the benefits of the technology and the opportunities it presents. Enabling them to achieve high production flexibility and productivity, it’s a strong investment option for commercial printers reviewing their business plans and exploring the services they can expand into.