"Although our lives are increasingly digital, at heart we are still analogue beings," says Canon Ambassador Joel Santos. "More and more, we connect with people and exchange images on social media and instant messaging, but we still prefer material things. For photos, I believe nothing beats printing, and whenever I feel a picture is special, I like to print it."
Joel, based in Portugal, is a travel photographer and documentary filmmaker. His work focuses mainly on people living in traditional ways in remote locations around the world including China, Mongolia, India and Ethiopia. Printing his stories is an important aspect of his photography, whether for exhibitions and print sales or for gifting. "When you gift something you can physically own, hold, touch and smell, people value it more," he says.
Joel believes that printing has undoubtedly had commercial benefits for his business too. "Selling prints is not my main source of income, but I do have plenty of requests from businesses and from individuals who like my photos and want a print to hang on their wall," he says.
Here, Joel offers advice for storytelling with print and discusses the benefits of the Canon PIXMA PRO-200.