Product photography covers a large spectrum, from home-based businesses creating images for online marketplaces, through cafes and restaurants who want to showcase their wares, to big-brand advertising and ecommerce sites.
"Every company or individual has a different product, and you may end up shooting in different environments, either in situ or in a studio to show the item at its most appealing," says John Maurice, European Product Marketing Manager at Canon Europe. "You may be shooting quite general lifestyle product photography or very specific and detailed product photography. All of these factors will influence your choice of equipment."
To help with your decision-making process, John and Canon Ambassador Erik Tomašák
, co-founder of Visual Gang, which specialises in advertising photography and video, list the best cameras and lenses for producing outstanding product shots and videos.