First sell, then print
There was a time when, for a book to be published, demand had to be more or less guaranteed.
But for today’s publishers, on-demand production opens up new opportunities and is a logical progression from the short-run and book lifecycle management models. Instead of ‘first print, then sell’ it is now possible to do precisely the opposite.
But adopting an on-demand model requires commitment, collaboration, and new attitudes to cost. Find out if you’re ready for on-demand book production in the second of three Canon Think Books Business Model Guides. This guide will appeal to book printers who want to:
- Adopt a 'first sell, then print' business model
- Offer custom print to customers
- Automate workflows to handle single orders