The first months of the year are a bit crowded when it comes to predicting the themes and looks that will be influencing creatives for the subsequent twelve months. So, it’s usually a good idea to take a step back, wait and look a bit wider. Often, you’ll see that the predictions merge and overlap to paint a bigger picture of what’s really happening. This is certainly the case for 2023, as the predicted creative trends of the year take us… anywhere but here.
It feels understandable that we are looking for a wildly alternative view of the world, but how will creators, designers, photographers and artists translate this feeling? Design leaders each have their own ideas, but below we’ve filtered a raft of concepts down to three core approaches – each able to visually transport us, but in very different ways.
Spirituality and Magic
Why? In times of difficulty, people can often turn to spiritual thinking as a way to find meaning and answers. After World War 1, for example, interest in spirituality surged as people sought comfort and solace from their emotional trauma. Today, uncertainty takes many forms, as we have a multiplicity of troubles to contend with – from economic strife, war and political turmoil to culture wars, mental health issues and societal pressure. Ironically, this retreat into non-technological traditions can be traced back to social media, where there has been a marked rise in alternative religions, as well as renewed connection and pride around cultural heritage and traditions and their spiritual roots.
What does this look like? Expect to see symbols, such as the All-Seeing Eye, Hand of Fatima and Tree of Life filtering in. Moods of spirituality may manifest itself through clean geometrical lines (sacred geometry) and representations of nature and natural spaces. However, 2023 will see a twist on the natural, with a tech-stylised eye that adds neon colours and curves.