Canon celebrates the power of creators at the ITV bCreator^TM awards

Dublin, Republic of Ireland, 22^nd July 2025 – Canon UK and Ireland is proud to announce its sponsorship of the highly anticipated ITV bCreator™ Awards 2025, a premier event celebrating the most influential and innovative voices in the content creation industry. The awards ceremony will take place on Thursday, 9^th October 2025 at the iconic TROXY in London.

Often referred to as the ‘Oscars for creators’, the bCreator Awards spotlight the achievements of digital storytellers across platforms like TikTok, Instagram and YouTube. With nominees boasting audiences in the millions, the event is a cornerstone of the content creator community.

The bCreator™ Award sponsorship reflects Canon’s broader strategy to empower content creators through cutting-edge products and community support. “We’re honoured to be sponsoring the ITV bCreator™ Awards and celebrating the achievements of content creators who are pushing boundaries and redefining how stories are told through their creativity,” said Neale Conroy, Imaging Technologies & Communications Group Marketing Director, Canon UK & Ireland. “This is more than recognition – it’s our commitment to championing bold innovation, providing creators with the tools they need to grow, and helping them turn their unique visions into lasting impact.”

Reflecting the shared mission of empowering digital storytellers, Alice Audley, Founder & CEO of bCreator™ expressed her enthusiasm about the collaboration:
“We’re delighted to be partnering with Canon UK&I at the ITV bCreator™ Awards 2025. bCreator™ is rooted in championing content creators, so to partner with Canon, whose products enable and enhance so many creators' content, really is a perfect match.”

For over a decade, Canon has led the way in content creation innovation with the purpose-built iconic PowerShot G7 X series, and further sets a new standard for content creators with the new video-first cameras PowerShot V10 and EOS R50V – compact, highperformance cameras designed specifically for social-first storytelling. Canon UK&I has also been actively supporting the creator community through its Canon Creator programme, which offers tailored resources, events and mentorship to help creators thrive. Through this programme, Canon is not only providing tools but also building a platform that evolves with the needs of the next generation of visual storytellers.

Get involved – vote for your favourite creators

Public voting for the 2025 bCreator™ Awards is now open, and people can support the creators who inspire, entertain and innovate across digital platforms. Explore the shortlist at: www.bcreator.co.uk/awards