Lose the crowds this summer with Canon’s PowerShot ZOOM and LOST iN’s unique travel guides
United Kingdom, Republic of Ireland, 6ᵗʰ June 2022 – With travel restrictions easing, tourism across Europe is expected to increase by 80% compared to last year¹. Yet with Covid still on people’s minds, some explorers are being cautious to visit popular tourist hubs this summer with the possibility of encountering huge crowds and the chaos of long queues. To help travellers discover hidden gems and beat the masses, Canon has partnered with travel company LOST iN to produce a series of exclusive travel guides spotlighting 30 lesser-known attractions across 10 popular European cities. The guides have been curated with new perspectives in mind, shot on Canon’s PowerShot ZOOM - a pocket-sized super zoom monocular camera that helps holidaymakers explore Europe’s most stunning locations from a distance.
Shad Thames in Bermondsey, London
London Skyline from Royal Observatory view in Greenwich
Step away from the crowds with PowerShot ZOOM
Famous landmarks are often filled with throngs of tourists clamouring for the best view, leaving people fighting through crowds for just a glimpse, let alone a perfect shot. Canon’s compact PowerShot ZOOM is set to make this struggle a thing of the past with a 3-step zoom capable of 100mm, 400mm and a digitally extended 800mm focal range that lets you see all the architectural detail of Europe’s hidden gems. With stills and video recording capability, the compact and lightweight design makes it ideal for intrepid explorers who want the convenience of a zoom camera that can fit in their pocket. Featuring a 12-megapixel sensor and an optical 4-axis Image Stabilizer, shooting by hand has never been simpler. Full Wi-Fi and Bluetooth connectivity enables users to view and share their snaps via their smartphone.
Get lost with Canon this summer
History, architecture, food hot spots and parks are all covered – allowing visitors to discover fresh ways to explore these cities from new angles, whether it’s visiting the Shad Thames district in London, or the Parc del Laberint d’Horta in Barcelona.
A historical heartland, the city of London is home to some of the United Kingdom’s most iconic landmarks. LOST iN and Canon’s London travel guide takes you to the city’s cultural and creative South Bank district for the functionalist Queen Elizabeth Hall, identified by its striking yellow staircase, before heading on to the East End for a peak into London’s larder - the Shad Thames district. The narrow-cobbled streets and high Victorian factories are a spectacular visual. A trip to London wouldn’t be complete, however, without a visit to one of its lush green parks, and what better way to view Greenwich Park than from the Royal Observatory View?
Joseph Djenandji, LOST iN Founder says: “Travelling is an immensely personal experience, and our aim at LOST iN is to bring that element of playful curiosity and individual perspective to an industry which can sometimes drown out the hidden voices and gems of a city. We’re thrilled to partner with Canon on this project, as it demonstrates that whether you’re in a city for the first or tenth time, you can always benefit from seeing things from a new vantage point.”
To download the Canon x LOST iN travel guides please follow the link: https://www.canon.co.uk/get-involved/hidden-spots/london/
Canon and LOST iN have created guides in the following cities: