EFI MarketDirect cross media

Quickly and easily develop and deliver compelling, personalised market communications integrated across print and digital channels.

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EFI MarketDirect Cross Media

Next generation cross media software (formerly DirectSmile)

Providing a powerful set of tools to help automate and personalise your customer engagement. By integrating print, email, web, mobile and social channels, MarketDirect offers one platform to engage existing customers and drive demand generation to new customers.

Next generation cross media software (formerly DirectSmile)

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Key Applications

Direct marketing

  • print mailings
  • email campaigns
  • PURLs
  • SMS


  • corporate websites
  • microsites
  • mobile web pages

Customer loyalty

  • newsletters
  • feedback
  • surveys
  • greetings

Sales support

  • lead management
  • automated sales processes

Market analysis

  • response tracking
  • segmentation
  • user behaviour

Event marketing

  • invitation campaigns
  • user management

Key Applications

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