EFI MarketDirect cross media
Quickly and easily develop and deliver compelling, personalised market communications integrated across print and digital channels.
Quickly and easily develop and deliver compelling, personalised market communications integrated across print and digital channels.
Providing a powerful set of tools to help automate and personalise your customer engagement. By integrating print, email, web, mobile and social channels, MarketDirect offers one platform to engage existing customers and drive demand generation to new customers.
The Campaign Wizard streamlines common campaigns using customisable templates, created with a few mouse clicks. No design or programming skills required.
Quickly and easily create your landing pages, emails and VDP documents. All in one easy to use HTML tool—no need to use multiple solutions for different channels.
Using intelligent themes quickly apply consistent branding and design to all campaign creative, saving time and supporting brand integrity.
MarketDirect’s storyboard editor is simple and powerful. It provides an overview of campaign elements and flow, enabling you to understand how all campaign components are connected.
Campaign results can be measured in real time and changes made instantly if required. Simple dashboards presents key information graphically for stakeholders.
Direct marketing
Web
Customer loyalty
Sales support
Market analysis
Event marketing