Becoming a publishing innovator
We’re already witnessing the power of communities in other industries. Audiences play a crucial role in the creative process and are being influenced by what other consumers value. As a result, new content formats are making publishing more valuable and new business models and revenue streams are always emerging.
The good news is that print is taking on a new, premium role within the customer journey. Publishers can use print to connect with consumers on a more valuable and individual level with personalised content. They have the opportunity to add more value in new ways, be it through books that allow people to indulge and share their passions, or in content and services that go beyond what we currently think of as a book.
But, they need to be ready for change and look at the bigger picture. The biggest opportunity for publishers to grow is through communities, engaging people in what they love and enabling them to get more value out of their relationship with a brand.
Written by Peter Fisk, a global thought leader on growth, leadership, innovation and marketing, and Keynote Speaker and Moderator at Future Book Forum