CASE STUDY

Integrity Print pivots strategy to respond to the market

Multichannel personalised communication.

Integrity Print employees in front of ColorStream

Channel shift

“The biggest challenge for any printer in the marketplace nowadays is channel shift,” explains Andrew Law, Sales and Marketing Director at Integrity Print, “people wanting to receive communications in different formats through different channels.” To adapt to the changes in the market, he explains the transformation happening at this over 100-year-old company.

In this case study video, learn how Integrity Print is on a journey from being a pure print house to becoming a communications provider. Not only do they offer their customers a multichannel communication platform, but they have completely revamped their print production to add personalised communication and deliver faster than ever before.

Integrity print case study

QUOTE

"HIGH-SPEED INKJET IS CRITICAL TO OUR STRATEGY. IT’S THE ONLY WAY WE CAN RESPOND TO THE CHANGING MARKET IN DELIVERING FASTER, QUICKER COMMUNICATIONS."

Andrew Law, Sales and Marketing Director, Integrity Print

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