Décor Success Factor guide #3: The key to building the technology and skills your print business needs
The only way to become an expert in décor is to build up your offering. Find out more in the third Canon Décor Success Factor guide.
Many print service providers' (PSPs') work in décor involves a different treatment of a graphics or industrial application they already produce, whether it's wall coverings, floor graphics or creative window displays. But establishing new décor offerings isn't usually a case of simply printing on a different substrate. Diversifying will usually entail some level of investment, either in equipment or in expanding a skill set.
For some, that may mean researching and understanding the interior design market further. For others it might be a case of making a financial investment to improve in-house colour management expertise, or developing a new technique required for a specific interior décor job.
In the third of our series of five Canon Décor Success Factor guides, we look at the importance of developing a focused portfolio of specialisms before trying to offer a wider assortment of services you may not have the technical capabilities to deliver. It will appeal to PSPs who want to:
The future of interior décor – personalised output with maximum creative possibilities and higher margins
Unleash the power of digital printing to stay ahead in a competitive market
Inspire customers and grow your business, by investing in technology that redefines the limits of digital print quality
Décor Success Factor #1: The interior design ecosystem. Find out about the exciting opportunities décor presents for print service providers.
Décor Success Factor #2: Understanding your client’s creative and commercial drivers. How print service providers can provide insight and guidance to their décor clients.
Décor Success Factor #4: Build a partner network that will help you deliver. Who you need to connect with to take your printed décor offering to the next level.
Décor Success Factor #5: The art of project management. How print service providers can become a vital link in the interior décor value chain.
