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Evercore protects its brand with Canon colour management

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Evercore’s printing infrastructure consists of a small production print room for applications such as customer portfolio books, while there is a fleet of multifunction print devices (MFDs) spread across departments for everyday copy shop requirements. The organisation required a unified solution that improved colour consistency across all devices as well as the capability to produce A5 applications and thicker substrates for A5-sized Public Information Books (PIBs) and invitations.

Results

Automated colour managed print workflow and consistent output

Automated colour managed print workflow and consistent output

Higher productivity

Higher productivity

Reduced user complaints

Reduced user complaints

Brand protection for marketing department

Brand protection for marketing department

Objective

Ensure colour consistency across printed communications to protect brand integrity.

Challenges

• Inconsistent output across different print machines

• Facilities department received high volume of user complaints regarding reproduction of brand colour

• Protecting brand integrity

Approach

Evercore saw that Canon had a clear understanding of its colour issues and its proposition.Canon put forward a comprehensive colour consultancy audit, including training for marketing department. Canon has taken ownership of colour management and provides on-going colour support via a quarterly colour health check.