Tyrant boss or fiercely passionate businesswoman? No matter how you feel about the character of Miranda Priestly in the 2006 drama The Devil Wears Prada, her famous scathing monologue on colour is essential viewing*. It takes you on a breathless journey from the couturier Oscar de la Renta’s use of cerulean, to the colour’s appearance the clearance bin of Casual Corner many months later. Her fury is directed at Andy, the film’s protagonist, who chuckles because she thinks two blue belts look the same. Miranda disagrees. Colour is nothing to laugh about. Colour is a serious business.
So, knowing it’s impact across the fashion industry, you may also be interested to learn that cerulean was the inaugural Pantone Colour of the Year back in 2000. Coincidence? Absolutely not. When Pantone announces their Colour of the Year, it is tempting to be like Andy and simply dismiss it as an annual colour-centric publicity stunt. But it’s selection and release has far reaching impact across multiple trend streams – from the clothes you wear, to the food you eat, how your home looks and so much in between. It affects the things you buy and even what you pay for them. With so much at stake, how does it even happen?