Canon reinforces power of print with multichannel approach at Sign & Digital UK
London, 27 March 2018 – Visitors to Sign & Digital UK will experience a fully integrated, multichannel consumer marketing campaign produced for Canon’s fictional beauty brand ‘Elemental’ at its stand (H10) at NEC Birmingham, 24-26 April.
A gatefold mailer, part of the Elemental campaign assets
Over the three days of the show, Elemental campaign assets will showcase the range of print technology, digital capabilities and marketing knowledge Canon can offer print service providers when working with real brands. They illustrate how a PSP can facilitate and deliver a complete campaign, from advertising and direct mail to raise initial brand awareness, through instore promotions and exclusive events in the retail space, all the way to purchase and the unboxing experience.
Wayne Barlow, Head of Graphics and Communications, Canon UK, comments: “Sign & Digital UK will be an important platform for us to demonstrate how, using the latest digital print technology, a brand is able to use data to tailor communications and fine-tune campaign messages to achieve maximum effectiveness when targeting potential customers. Print’s advantage over digital communication is its visual and tactile impact and the emotional pull of receiving a personalised piece of mail.
“The Elemental brand illustrates how a multi-touchpoint product launch campaign across multiple channels can be delivered or supported by a PSP or in-house print department for a premium brand owner. Visit our stand to see the bigger picture; you’re sure to be inspired.”
The initiative at Sign & Digital UK underpins Canon’s collaborative approach as a leader in imaging solutions that supports and helps customers transform business models and grow revenues. A team of professionals will be providing insights and advice to visitors with live-running technology including the Océ Colorado 1640, the first 64" UVgel roll-to-roll printer, Océ Arizona 2280 GT flatbed, Océ ColorWave 700, imagePROGRAF PRO-4000S and a cut-sheet device imagePRESS C850 with the new duplex, long-sheet feeder for banner printing, as well as workflow solutions. A finishing partner will join Canon to demonstrate Zund S3 Digital cutting table.
Mathew Faulkner, Applications Development Senior Manager, Graphics and Communications, Canon Europe, will be taking to the main stage at 12.45pm on day one of the show to discuss ‘Interior Décor: turning opportunities into profit’. Mathew will cover the key drivers of the growth in digitally printed décor, print application trends and how to turn these opportunities into profit.
Wayne Barlow concludes: “We strive to be the partner of choice, helping businesses to reimagine and realise their full potential. Once again at Sign and Digital UK we will be inspiring customers with creative and disruptive ideas to help them unlock the power of print to grow business opportunities.”