"I need my camera to be easy to understand, to be easy to work with but then also have enough room to learn about it and to learn new tricks," says Nifè, who uses the Canon EOS M50 Mark II and loves its vari-angle touchscreen.
If you're an established influencer or simply putting more time into your social posts, you will have probably moved on from just using your smartphone. Choosing camera gear that keeps up with your creativity is crucial. Elevating the quality of your content through great kit is a fantastic way to make it stand out, and since online platforms are full of creators of every sort, being seen has never been more important.
Canon's Crew Create campaign has united four innovative online artists, all using Canon kit, to work in collaboration and inspire others to push their creativity. Here, we uncover the vlogging and photography equipment each artist uses, why they love it, and how it helps to make their work so distinctive.