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What's the best kit for creating content?

Good camera gear is crucial to standing out as an online creator – find out what our Crew Create artists use and how it helps make their content unique.
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If you're an established influencer or simply putting more time into your social posts, you will have probably moved on from just using your smartphone. Choosing camera gear that keeps up with your creativity is crucial. Elevating the quality of your content through great kit is a fantastic way to make it stand out, and since online platforms are full of creators of every sort, being seen has never been more important.

Canon's Crew Create campaign has united four innovative online artists, all using Canon kit, to work in collaboration and inspire others to push their creativity. Here, we uncover the vlogging and photography equipment each artist uses, why they love it, and how it helps to make their work so distinctive.

On the move with the EOS M50 Mark II

A self-portrait image of a woman with a pink jumper and blue hair viewed on the touchscreen of a Canon EOS M50 Mark II.

"I need my camera to be easy to understand, to be easy to work with but then also have enough room to learn about it and to learn new tricks," says Nifè, who uses the Canon EOS M50 Mark II and loves its vari-angle touchscreen.

Often shooting handheld or vlogging on the move, Nifè needs something lightweight enough to suit both home and street. Her content needs to stay fresh and unique, so a smartphone won't cut it – her gear must provide high quality and superb creative control.

"I'm using the Canon EOS M50 Mark II. It's nice and light; I can just put it in my bag," says Nifè. "Quality is becoming increasingly important. Everyone loves organic phone videos, but pairing quality of movement with quality videos grabs people's attention."

"If I want higher quality, clean images, I use my camera. Then I have the option of trying different lenses to change the look. If I want a blurry background, for example, I can use a specific lens. If I want more people in the shot, let's say I'm out vlogging, then a wider lens is perfect."
A woman with blue braids and wearing a pink jumper holds a Canon camera by its tripod.

Nifè

London-based Afrobeat dancer and vlogger.

Social: 1.5m followers on TikTok @itsjustnifee
Favourite kit:
Canon EOS M50 Mark II
Canon Tripod Grip HG-100TBR
Canon EF-M 11-22mm f/4-5.6 IS STM
Canon EF-M 15-45mm f/3.5-6.3 IS STM
While her camera's 24.1 megapixel sensor gives amazing results, crisp footage isn't the only quality Nifè looks for. Sharp videos won't stand out if they're shaky. "I haven't got the steadiest hand," she admits. "When I'm vlogging, dancing or filming someone, it's great that my lenses have internal stabilisation. I don't have to worry about being perfect."

Nifè uses the Canon Tripod Grip HG-100TBR, which works as a sturdy tripod or vlogging grip and features a detachable Bluetooth remote. When paired with the vari-angle touchscreen of her camera, this gives her ultimate flexibility.

"I can set up the camera, take off the remote and start recording wherever I'm standing. It's super useful because I do different types of content," she says. "Because I work with music a lot and I'm dancing, it's nice to have a self-timer to get away from the camera, to get into position, to know how I look before I get into the movement."

Getting creative with the EOS RP

A man in a dark top sitting in front of a desk in a home recording studio, holding a Canon EOS RP camera to his eye.

"I'm not a professional photographer by any means. I'm using the Canon EOS RP, and immediately I found it was just an incredible camera to shoot with," says Jack Garratt, who loves that his camera pushes him to expand his creativity while being intuitive and easy to use.

Setting yourself apart as a creator requires pushing past your limits. As a musician always striving to surpass his own creativity, Jack Garratt needs his kit – whether instrument or camera – to be up to any artistic challenge. The Canon EOS RP meets his expectations while being simple enough to let his artistry flourish thanks to its intuitive layout and wireless functionality.

"It's really instinctive", says Jacks. "I found, very quickly, that my images come out exactly as I envision, which is great – it's confidence-boosting and encourages me to get to know it better." The intuitive nature of the camera pushes Jack to delve deeper into the settings and work with his camera as a creative instrument.

To find out more about your camera, download the Canon Photo Companion App.
A view from behind of a man with brown, curly hair facing to the left looking through the viewfinder of a Canon EOS RP.

Jack Garratt

Brit Award-winning musician and producer.

Social: 90.9k followers on Instagram @jackgarratt
Canon kit:
Canon EOS RP
Canon RF 35mm F1.8 MACRO IS STM
Canon RF 50mm F1.8 STM
Canon RF 85mm F2 MACRO IS STM
Canon RF 24-105mm F4-7.1 IS STM
"Speed is really important because an idea is only fresh for as long as it's with you. Being able to take a photo, send it to my phone immediately and share it from there – it keeps everything alive, keeps the moment going for a bit longer."

You can share images from your smartphone by using the Canon Camera Connect App and you can store your images by using Canon's media transfer and cloud storage system, image.canon, which takes images from your camera and makes them accessible on your devices and cloud sharing platforms.

By choosing the best camera for vlogging and photography combined, you can maximise the standard of all your content. Using the feature-packed Canon EOS RP and its large full-frame sensor, you'll never feel restricted. "Knowing it has the option to shoot 4K means I don't feel limited," says Jack.

"When I'm streaming, I move around a lot," he says. "The face and eye AF tracking enables me to make the content I want to make."

High-speed sport with the EOS R6

A person picking up a Canon EOS R6 out of a kitbag next to a football.

Ewan Baggot loves the incredible quality that the Canon EOS R6 lends his content. "Image quality is key for me. Online platforms are so saturated nowadays, you need to be standing out."

"I love using the Canon EOS R6 because it's so versatile," he says. "I have the Canon RF 24-240mm F4-6.3 IS USM lens that zooms up to 240mm. That's just insane. I can put it on the halfway line and still zoom into the box. I can go super far back or super close.

"Image quality is fantastic. 4K at 60 fps is beautiful: it's seamless, it's smooth. And 120 fps for super slow-mo is beautiful too," he continues. "The tracking on the autofocus is brilliant. With football, I'm moving so fast that I risk dropping out of focus a lot. But the autofocus is so quick: it can track my eyes, my feet, my legs – whatever I want."
A man in a white hoodie holding a football under his left arm with a Canon camera in his right hand.

Ewan Baggott

Football freestyler, presenter and producer.

Social: 107k followers on Instagram @eabskills
Canon kit:
Canon EOS R6
Canon RF 35mm F1.8 MACRO IS STM
Canon RF 50mm F1.8 STM
Canon RF 85mm F2 MACRO IS STM
Canon RF 24-240mm F4-6.3 IS USM
But it isn't simply image specs that make the Canon EOS R6 perfect for Ewan. When creating content, usability and handling are also extremely important – and the camera scores here as well.

"I can flip the screen around and see what I'm doing," Ewan enthuses. "When you're trying to practise something, you want to see it instantly.

"With Canon, I love that you can choose any camera and it always has a similar menu. That's something I really love, that versatility of being able to pick up another camera and recognise the interface. You know where you are, and you can just shoot."

Effortless art with the PowerShot G7 X Mark III

A man crouching behind his Canon PowerShot G7 X Mark III in front of a graffitied wall.

For street artist Fat Cap Sprays, the camera needs to take the effort out of creating the breathtaking content he shares online. "I just want to focus on producing my art," he says. "The Canon PowerShot G7 X Mark III allows me to not worry as an artist. I know it's going to record great content, so it allows me to focus on painting."

For creators like Fat Cap Sprays, constantly on the move producing art and videos, an important attribute of any kit is its physical form. Without something portable and lightweight like the Canon Powershot G7X Mark III, delivering incredible content on the go can be tricky.

"I carry a lot of materials to produce my art and never want to leave a colour behind. So it's important that my camera is compact enough to fit in my bag with all my materials," he says.
A Canon camera on a tripod pointing at a street artist in dark clothing who is crouched in front of a graffitied wall with a set of spray bottles.

Fat Cap Sprays

East London street artist renowned for his glowing neon designs.

Social: 5.3m followers on TikTok @fatcapsprays
Canon kit:
Canon PowerShot G7 X Mark III
Canon Tripod Grip HG-100TBR
Canon Stereo Microphone DM-E100
"I've been using the Canon Tripod Grip HG-100TBR to get close up shots with one hand while I paint with the other. I like the size and that it's really compact and light. Because I'm holding a spray can in my other hand, I can't have something too heavy that throws me off balance."

Of course, there are many ultra-portable devices that record video, but Fat Cap Sprays also needs his camera to render that video smoothly and, more importantly, with perfectly lifelike colour.

"The internal stabilisation in the Canon PowerShot G7 X Mark III is great because when I'm doing process videos, it has to be super smooth," he says. "I really like the image quality, too. I work with lots of bright colours and it captures them how I want them to be seen. It's important to reflect a true representation of my art because what I do is street art – people see it in person."


Written by Peter Wolinski

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