What's the best kit for creating content?

If you're an established influencer or simply putting more time into your social posts, you will have probably moved on from just using your smartphone. Choosing camera gear that keeps up with your creativity is crucial. Elevating the quality of your content through great kit is a fantastic way to make it stand out, and since online platforms are full of creators of every sort, being seen has never been more important.

Canon's Crew Create campaign has united four innovative online artists, all using Canon kit, to work in collaboration and inspire others to push their creativity. Here, we uncover the vlogging and photography equipment each artist uses, why they love it, and how it helps to make their work so distinctive.

While her camera's 24.1 megapixel sensor gives amazing results, crisp footage isn't the only quality Nifè looks for. Sharp videos won't stand out if they're shaky. "I haven't got the steadiest hand," she admits. "When I'm vlogging, dancing or filming someone, it's great that my lenses have internal stabilisation. I don't have to worry about being perfect."

Nifè uses the Canon Tripod Grip HG-100TBR, which works as a sturdy tripod or vlogging grip and features a detachable Bluetooth remote. When paired with the vari-angle touchscreen of her camera, this gives her ultimate flexibility.

"I can set up the camera, take off the remote and start recording wherever I'm standing. It's super useful because I do different types of content," she says. "Because I work with music a lot and I'm dancing, it's nice to have a self-timer to get away from the camera, to get into position, to know how I look before I get into the movement."

"Speed is really important because an idea is only fresh for as long as it's with you. Being able to take a photo, send it to my phone immediately and share it from there – it keeps everything alive, keeps the moment going for a bit longer."

You can share images from your smartphone by using the Canon Camera Connect App and you can store your images by using Canon's media transfer and cloud storage system, image.canon, which takes images from your camera and makes them accessible on your devices and cloud sharing platforms.

By choosing the best camera for vlogging and photography combined, you can maximise the standard of all your content. Using the feature-packed Canon EOS RP and its large full-frame sensor, you'll never feel restricted. "Knowing it has the option to shoot 4K means I don't feel limited," says Jack.

"When I'm streaming, I move around a lot," he says. "The face and eye AF tracking enables me to make the content I want to make."

But it isn't simply image specs that make the Canon EOS R6 perfect for Ewan. When creating content, usability and handling are also extremely important – and the camera scores here as well.

"I can flip the screen around and see what I'm doing," Ewan enthuses. "When you're trying to practise something, you want to see it instantly.

"With Canon, I love that you can choose any camera and it always has a similar menu. That's something I really love, that versatility of being able to pick up another camera and recognise the interface. You know where you are, and you can just shoot."

"I've been using the Canon Tripod Grip HG-100TBR to get close up shots with one hand while I paint with the other. I like the size and that it's really compact and light. Because I'm holding a spray can in my other hand, I can't have something too heavy that throws me off balance."

Of course, there are many ultra-portable devices that record video, but Fat Cap Sprays also needs his camera to render that video smoothly and, more importantly, with perfectly lifelike colour.

"The internal stabilisation in the Canon PowerShot G7 X Mark III is great because when I'm doing process videos, it has to be super smooth," he says. "I really like the image quality, too. I work with lots of bright colours and it captures them how I want them to be seen. It's important to reflect a true representation of my art because what I do is street art – people see it in person."


Written by Peter Wolinski