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Rohner Spiller breaks the mould with Canon

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Over the last half century, Rohner Spiller has worked hard to establish itself as a leading commercial printer. Thanks to a fast and high quality, end-to-end print service, the company has built up a large and loyal customer base in Switzerland across a broad range of markets, from architects and graphic designers to SME and large businesses.

Results

Established new crossmedia and digital marketing brand

Established new crossmedia and digital marketing brand

Won new business

Won new business

Increased page volumes by 20%

Increased page volumes by 20%

Improved production efficiencies

Improved production efficiencies

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Objective

To launch a new cross-media brand, Querfeld1, to explore new business opportunities in digital marketing and grow print volumes.

Challenges

• Struggling to win new business

• Price of print falling

• Lacked USP

Approach

Following a number of consultations with leading cross-media solution suppliers, the customer was drawn towards Canon’s experience in the market and commitment in helping customer to implement and define new service offering.

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