Building a Successful Digital Print Business

Workshop Overview
The printing industry is evolving more quickly than ever before. New value-added services and increased efficiency to control costs are important trends in maintaining profitability. So what do you need to do to build a successful digital print business?

Planning is vital for any business as without it your efforts to attract customers, sell your products, generate profit and grow your business are likely to be haphazard and inefficient. But you also need aspirations, innovation, opportunities and focus. This workshop will cover developing a strong business plan and an effective marketing plan, as well as practical guidance on the key aspects of a successful business.

“Success comes from having the right aim as well as the ammunition”

Why attend?
As a business leader you are always under pressure to achieve, evolve and improve, but it is important that your strategy is the right one for your business. You need to take the time to plan your business success.
At the end of the workshop, you will understand what you need to do to build a successful digital print business. The day will be practical and motivational.

Who is it for?
This workshop is designed for business owners and other directors involved in strategic direction of the business. 

What will you learn?
Setting clear vision, goals and aspirations for your business
Developing a strong business plan
Creating a marketing plan and promoting your services
Understanding your numbers and how to use them
Focusing on “Added Value” applications
Embracing new technology to realise opportunities
Importance of innovation and adopting a winning attitude

Consultant Profile – Garry Nelson
Over the last 20 years has worked in sales and marketing for BUPA, Guardian Health and The Prudential at Director level. Garry has built one of the most successful cluster franchise businesses within the KallKwik network, he also runs a creative design agency and a marketing consultancy.

The Essential Business Builder Program
Canon’s Educational Workshops are part of the Essential Business Builder Program, an acclaimed industry-leading suite of tools and educational workshops, as well as affordable expert consultancy; designed to bring increased success to your business.

For further details on the educational workshops and the Essential Business Builder Program please contact your Canon Professional Print Account Manager.

Latest Course Dates & Locations

  • New dates for 2010 to be announced shortly.

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Building a Successful Digital Print Business
Selling Digital Print
Web to Print for CRD
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