On-site Consultancy in practice – Marketing Health Check

You can decide how best to utilise the expert consultancy that’s available as part of this programme. For example, some companies have opted for a Marketing Health Check, carried out by Ken Wright. This includes a thorough analysis of your marketing strategy as well as a detailed report incorporating proposals for subsequent consideration.
The key areas covered are:

Analysis of current sales and marketing approach

  • Products and services offered
  • Current markets approached
  • Data collection and usage
  • Current promotional material used
  • Promotion programme
  • Use of e-commerce
  • Corporate image review
  • Competition assessment
  • Customer retention activity
  • Sales management and direction

Report on above items including:

  • Analysis of Health Check findings and proposals as above
  • Analysis of customer’s local market – size and segments
  • Detailed action plan to add to or change current activities
  • Breakdown of digital documents / products and their potential markets
  • Sample mailshot and brochure text

Brochure Download
Essential Business Builder Program [PDF, 2.1 MB]