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Photographer Martin Parr reaps benefits of print with Canon

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World renowned British photographer, Martin Parr, has always appreciated the symbiotic relationship between photography and print. In the 1980s, he could often be found in a darkroom, handling photographic film and producing his own black and white prints. And to this day, Parr remains a firm believer that a photograph’s value is truly realised in the physical form.

Printed work has become a lucrative revenue stream for Parr, with his prints selling for up to £10,000 apiece.

Results

Print has become core revenue stream, with new commercial opportunities via pop-up shops. High-end prints being sold for up to £10,000 a unit

Print has become core revenue stream, with new commercial opportunities via pop-up shops. High-end prints being sold for up to £10,000 a unit

Streamlined, reliable and consistent image workflow from input to output via one technology supplier

Streamlined, reliable and consistent image workflow from input to output via one technology supplier

100% increase in productivity

100% increase in productivity

Producing in excess of 32,000sqm (8 acres) of print since 2012

Producing in excess of 32,000sqm (8 acres) of print since 2012

Laid foundations to run a completely digital process by 2017

Laid foundations to run a completely digital process by 2017

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Objective

To drive business growth via an end-to-end digital workflow to operate more effectively and grow revenues.

Challenges

• Insufficient in-house printing service with previous technology

• Limited productivity

• High outsourcing costs

• Onerous in-house editing system

• Limited image control from input to output

• Concerns with consistency of printed output

Approach

• Requested samples from various leading printing technology suppliers and sought advice from peers

• Canon samples were best quality and Canon solution and service was recommended by industry peers

• Installed Canon imagePROGRAF 12 colour printer to accompany

• Canon camera technology for digital workflow

• To use two 12 colour imagePROGRAF iPF8400’s – to work alongside new E0S 5DS to produce pop-up event in Nice supported by Canon