Business Imaging News

Canon announces publication of full Insight Report 2014

London, 14 October 2014 – Canon has today announced the publication of its full 2014 Insight Report. Entitled Building your future with print, this latest independent industry survey is the fifth in the series of Insight Reports commissioned by Canon to analyse the trends and opportunities for print. Overall findings from the research show that there is a healthy demand for print as a communications medium and little sign of decline over the past two years, with 62% of print and media buyers commissioning print for their communications campaigns. However, from the perspective of the print service providers (PSPs), 80% now recognise the need to change to meet the future needs of their customers – an increase of 8% since the first Insight report in 2008.

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