LONDON, June 16, 2010 – Canon, world-leader in imaging solutions, has retained its fourth position in Interbrand’s ‘Japan’s Best Global Brands 2010’, an annual ranking of the 30 most successful Japanese brands.
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Now in its second year, the ranking identifies the brands that have managed to create and sustain strong worldwide performance in today’s competitive market. To qualify for this ranking, each brand must originate from Japan, be listed on the Tokyo Stock Exchange, derive at least a third of its earnings and have a wide public profile outside Japan.
This year, Canon’s brand value, according to Interbrand, remained the same as in 2009, with $10,469 million, bucking the trend of 24 other brands which declined in brand value.
James Leipnik, Chief of Communication for Canon Europe said: “Maintaining our strong brand ranking this year in spite of the challenging global economic situation is a great achievement. We have continued to deliver on our brand promise by providing businesses and consumers with imaging solutions that encourage creativity and nurture their passion for the power of image.”
Brands are ranked by Interbrand according to brand value which is calculated by working out the percentage of revenues that can be attributed to the brand and then determining a brand risk profile on its expected earnings, based on market leadership, stability and global reach.
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