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Our relationship with WWF shows our recognition of Canon’s responsibilities beyond the business domain. We share WWF’s stated objectives to stop, and eventually reverse, the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.
Our support for WWF's mission includes:
• Providing funding for WWFs activities through a sponsorship fee
• Adhering to high standards of environmental responsibility and good corporate citizenship
• Promoting conservation through publicity of the Conservation Partnership
• Setting an example for other corporations to follow
• And since 2007, the development of a WWF-Canon Polar Bear Tracking Programme and the related 'Canon Kids' Zone' children’s microsite. Discover more about the WWF-Canon Polar Bear Tracking Programme. Visit the ‘Canon Kids' Zone’, a children’s microsite which educates young people on the effects of global warming. In September 2008, Canon UK held a lecture at the BFI IMAX in London to support WWF. 'Freeze Frame... Living on Thin Ice' featured specialist polar region wildlife film makers Doug Allan and Sue Flood, and was organised to raise awareness of the plight of the polar bear and the impact climate change is having on its fragile habitat. In March 2010, Canon UK showed further support by signing up for another of WWF's global climate change initiatives - "Earth Hour" which took place at 8.30pm on Saturday 27th March 2010. This inspiring event began in Sydney in 2007 when 2.2 million homes and businesses switched off their lights for one hour. In 2010, billions of people across the world 'signed up and switched off' in a bid to raise awareness of the need to take action against climate change. Find more about the Canon-WWF Conservation Partnership.
Photo credits (l-r top): (c) WWF-Canon/Cat HOLLOWAY, (c) WWF-Canon/Svein B. Oppegaard, (c) WWF-Canon/Martin Harvey, (c) WWF-Canon/Bernard De Wetter, (c) WWF-Canon/Michel Terrettaz (l-r bottom): image 1-4: (c) WWF-Canon/Martin HARVEY, (c) Canon Europe 2008
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